Friday, April 17, 2009

HOw to make a good marketing plan for men's cosmeceutical product in Asia?

Cosmeceutical industry is increasing in Asia area.

I would like to know how U.S cosmetic industry is doing for marketing strategy in domestic men's cosmetic.


Majority of men in asia do not have great physique. The brands should have a model who look like a common asian. Make the brands available at the arms distance. Do not deny the role of saloons, since most of the men get free time at saloons.

Simple.Follow 4ps guidelines.I.E.Product,Place,Packing and the Price.Same is followed in US too.Its a business which entirely depends on Market Research.

> get a website for your product first

> your model should be an Asian popular star (there are few from Hong Kong, Korea & Taiwan).

> do product launching in a shopping complexs (in Asia itself)

> assign a dealer of your product in each country

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My website is: http://www.silverroad.ws (this website is built from the same link).

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